Month: January 2022
How is Cobblestone Content Helpful?
This week we’re stepping into why creating cobblestone content matters! And — if you don’t already have a copy of Sell With Authority — just…
What is Cornerstone Content?
Let’s dive deep into cornerstone content, what it is and how it fits into your sales funnel! And — if you don’t already have a copy…
Be More Than a One-trick Pony
Let’s dig into the third essential to becoming an authority — Don’t be a One-Trick Pony, which I break down in this video. And —…
The “Trojan Horse of Sales”: Leveraging Cornerstone Content to Elevate Your Business
No matter what type of environment your business is in, elevating your sales pipeline always comes down to your ability to do one thing well:…
Why Your Point of View Matters
Today we’re covering a big topic for business owners — Point of View (or POV for short). Every January, when Drew Mclellan (CEO of Agency…
Why Going Narrow is Gold
Last week we went high-level on the Three Essentials of Becoming an Authority. Over the next several weeks, we’ll break down each of the essentials…
The Three Essentials to Becoming an Authority
Before we build out your sales funnel — we need a foundation of The Essentials to Becoming an Authority. In this post and video —…
Authority Issues: Why Brands Struggle to Plant Their Flag
I’m going to ask you a question. And as a heads up, I know that it may sound a bit funny. But, it’s also one…
ASM TEACH & DO SERIES: Using “FURBS” to Grow Your Business
Yes — relationships are essential for every business. But, pursuing and nurturing the right relationships can be the difference between successfully growing your business or…
What the Heck is “Niching Down?”
If you’re reading this, I’m willing to wager that it’s for one of two reasons; you’ve either never heard of niching down before and are…