SWA

SELL WITH AUTHORITY

If your agency's future is tied to making stuff, then you're destined to be on a perpetual financial roller coaster. Someone will always make stuff less expensively than you can. We're entering the era of the authority. While you may already be sick of the phrase thought leader, the truth is there aren't that many of them in our industry. Thought leaders don't write content that any other agency could claim. Thought leaders don't write about anything and everything and thought leaders don't compete on price. And their time is now. Experts are afforded the highest level of confidence and trust because they have a depth of knowledge that can't be denied or easily replicated. Why wouldn't we capitalize on that, as opposed to writing generic marketing tip posts that look like every other agency's content? Agencies are at the cusp of a huge shift, and if you take full advantage now, you're going to be tough to catch. You can own an authority position that will future-proof your agency.

Other Books To Level Up Your Business

The word is out: content marketing is king. But when nearly every business has a blog, it’s tough to stand out. The real secret is that there’s a much better tool for spreading influence and generating revenue–one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right. Based on the author’s experience building a $2 million venture from scratch, Profitable Podcasting lays out the precise formula for creating, launching, marketing and monetizing podcasts in any industry. Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples, this indispensable guide explains exactly how to: Plan your podcast strategy – Choose the ideal format for your show – Be a great host – Get the best guests – Mastermind interview questions – Record and edit interviews like a pro – Navigate Libsyn, iTunes, Stitcher, and Sound Cloud with ease – Maximize buzz for the launch – Secure generous sponsorship – Achieve top rankings fast – Win fans – And more It’s true podcasting may take more technical knowledge than other marketing and sales efforts, but lucrative rewards await once you conquer the learning curve. Profitable Podcasting gets you to the payoff quickly and painlessly.
seo-book
The Small Business Owner's Handbook to Search Engine Optimization is ideal for small business owners who want to learn an efficient and effective process for dramatically improving their Web site’s search engine rankings and doubling their site’s monthly unique visitors. Guaranteed! Stephen Woessner, of the University of Wisconsin-La Crosse Small Business Development Center, is a search engine optimization (SEO) expert. But more importantly, Woessner has owned four businesses and understands the significant time and cash constraints faced by business owners every day. Because of this, Woessner placed increasing efficiency and effectiveness at the core of the 15-steps allowing a business owner to maximize results in as little time as possible.

A business owner does not need to know technical skills, like Web programming, to be successful at SEO. Instead, business owners will rely on their marketing skill and the ability to think like their customers and prospects, versus an ability to write HTML or other form of Web programming.

Business owners will learn how to select keywords that are proven performers, blend the keywords into site content, boost site popularity, and more. Woessner explains with precision how business owners can use SEO to achieve measurable results. This practical and tactical guide includes a free SEO toolkit and other valuable resources that will help business owners increase the return on investment generated by their Web sites. Business owners will also receive a detailed blueprint with specific checklists to follow throughout the 15-step process.

Lastly, this book can also serve as an excellent resource to business owners who are considering outsourcing their SEO work to a third-party. Developing a working knowledge of the 15-step process will make any business owner a more informed consumer. This book is also an ideal resource for marketing and advertising agency professionals who want to expand their services and need to develop a proficiency in SEO as efficiently and effectively as possible.

Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 288 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.
viral-social-networking-book
Get social and get sold! This book is your complete guide to increasing your online conversion rate by as much as 780 percent and your website traffic by 20 percent or more by gaining access to millions of potential customers through Facebook, Twitter, and LinkedIn. Learn the easy steps to creating conversations within these social networks, building strong relationships with your customers, and ultimately, increasing sales.

Facebook, Twitter, and LinkedIn likely represent a collection of your best customers, making viral social networking an important promotional tool for your business. Facebook commands 41 percent of all social networking traffic, with more than 500 million members worldwide, and it’s growing rapidly. Twitter has 175 million registered users, and the majority of them use the network while on the go, making it ideal for announcing last-minute promotions or other incentives. In addition, 58 percent of Twitter’s members earn at least $60,000 a year, and nearly 52 percent of LinkedIn members have household incomes of $100,000 or more.

This book will provide you with a list of topics to get you started and show you how to persuade this rapidly growing and influential audience by creating and sharing the right content. You will also learn how to measure your results using Google Analytics and manage your social networking efforts in just ten minutes a day. Each chapter concludes with a step-by-step checklist that will make following the process straightforward and non-technical. This book also includes several real-world success stories and a frequently asked questions section, so you can learn from the experiences of other business owners and managers.

Author Stephen Woessner is an online marketing expert, business owner, best-selling author, and frequent public speaker. In addition, Woessner manages the non-credit business education programs at the University of Wisconsin-La Crosse’s Small Business Development Center. Woessner has also owned four businesses, which gives him a unique perspective concerning the time and cash constraints faced by business owners and managers every day.

Woessner has been quoted in Inc. Magazine, E-Commerce Times, BtoB Magazine, the Milwaukee Journal Sentinel, the Journal of e-Business, and other media for his insights regarding SEO and other online marketing trends. His first book, titled The Small Business Owner’s Handbook to Search Engine Optimization, reached as high as the No. 3 best-selling book on Amazon.com in the United States, No. 1 on Amazon.com in the United Kingdom, and No. 16 on Amazon.com in France for its category.

Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 290 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.

We use unique content and thought leadership to create relationships between our clients and their hard to reach prospects to increase leads and sales.

Contact Info

Predictive ROI La Crosse, WI 54601
(608) 579-0974
info@predictiveroi.com

Agency Management Institute