Resource Library
Sell With Authority - Free Paperback
A free, paperback copy of “Sell with Authority” — the book I co-authored alongside Drew McLellan, CEO of Agency Management Institute.
No credit card for shipping. Nothing. Just enter your mailing address!
The "WHO" Framework
Learn how to find and identify the right-fit prospects and how to tell the right stories in the right ponds so you know you’re fishing with the right bait.
The "WHAT" Framework
Learn how to create your “HERO Offer” so your prospects immediately see the value in what you’re offering and are willing to pay a premium to get it.
The "HOW" Framework
Learn how to knit the “WHO” and “WHAT” together to create a biz dev system that consistently generates leads and sales with right-fit clients…over and over again.
Client Avatar
“Avatars” aren’t just tall, blue aliens. Instead, an avatar is a detailed outline of your ideal client.
The goal is to describe your dream client so you know who you should be selling — and equally if not more important — who you should avoid.
How to Spear Leads
Let's fix the feast or famine experience by delivering a steady stream of right-fit leads to your Inbox.
Profitable Podcasting - Free Chapter
Profitable Podcasting: Grow Your Business, Expand Your Platform, & Build a Nation of True Fans
Next Level New Lead Sequence
How to plant your flag of authority with every new lead.
Supercharge Your Email
Learn how to put a system that shares your smarts with your audience 3 times a week with the goal of being helpful — when done correctly — the content will move prospects through your sales funnel.
Siphon Other's Audiences Into Your Own
Learn how to employ the siphon strategy as a way to be helpful to more audiences — and — how to grow your audience in a targeted way.
Slice and Dice Content Like a Pro
Your roadmap for taking those big, meaty pieces of content — slicing and dicing each piece into many smaller pieces to get every ounce of gold out of your content…so you can move your prospects through your sales funnel.
Screaming Cool Value Exchange
How to convert as much as 18% of your website visitors with a generous offer that solves a specific problem.
Social Proof Mastery
How to create social proof that is relevant, saves your prospects time, and is independent.
Host Awesome Weekly Q&A Events
A unique strategy to build your list, add value to your community, and provide a steady stream of golden nugget content that can be sliced and diced - holy bananas!