The "WHAT" Framework

Learn how to add more profit by getting paid for your discovery work and delivering something new and strategic that your clients will love — and — so will your bottom line.

The “WHAT” Framework will help you do three things:

Meet the 6 criteria for designing your HERO Offer

Map out the “5 Outcomes” your offer must deliver to clients

Identify the 3 “Measures for Success” that will give you the ability to charge a premium price — as a result — drive profits