How to Create a People-First Culture
Culture speaks louder than words. We know a “people-first” culture when we’re experiencing it — either as an employee, a customer, a vendor, or some other stakeholder. And being a people-first organization gives you and your team such a competitive advantage. Peter Drucker’s infamous words “Culture eats strategy for breakfast” couldn’t be more on point…
ROI of Thought Leadership
The words “Thought Leadership” are used so often that it’s easy to lose sight of the true definition of the moniker. And it’s difficult to visit social, YouTube, or do a Google search about a topic and not find several self-anointed “thought leaders” with an opinion to share along with a landing page designed to…
How to Build a Business Development Framework in Your Business
Getting new clients doesn’t just happen. And since clients don’t just grow on trees, business development takes intentionality. It takes work. It takes a plan. You might even call this plan a business development framework. Well, if you’re looking to grow your business, we have framework to share with you. Full disclosure: I’m indebted to…
What Does it Mean to Create Cornerstone Content?
What does it mean to create cornerstone content? I use the term Cornerstone Content a lot. I mean, a lot. So I thought it was time for a deep dive into what exactly I mean when I encourage business owners to create cornerstone content. Cornerstone content is your very best stuff, used in all kinds…
What is the Trojan Horse of Sales Strategy?
Business development. Filling that sales pipeline. For business owners, it is job #1, whether it is our favorite thing to do or not. What if this could become one of your favorite tasks? That’s not hyperbole – let me explain. I want you to consider the potential impact on your business if you and your…
Why Storytelling Matters and How to Do It
When you get the story right, how powerful can that be? Pretty powerful. When I started my business 7 years ago, I had hopes for what it would turn into, but nothing was certain. Maybe that has a familiar ring to it. I just knew I was on a mission to help other businesses thrive…
Why the Number One Strategy for Success is to Sell First
I hate to tell you, but we’ve been doing it all wrong. I’m talking about SELLING. I’m talking about the process of getting your product or service to market and having customers buy it. In fact, we’ve all been doing it backward. Because getting your product or service to market is actually not the starting…
Build An Audience From Scratch
I’m going to share the practical and tactical steps of how to build an audience even if you’re just getting started and it doesn’t include paid ads. But it will then help you get deep into your niches and the industry and clients that you’re serving. And if you’re not doing that, I would highly…
How To Use Voice As A Biz Dev Strategy
In today’s video episode — and within this blog post…I’m going to share some insights into how to use voice as a biz dev strategy. “Voice” is one of the most exciting opportunities my Predictive ROI team and I are watching closely — and over the course of the next three Episodes — I am…
How To Find a Sponsor for Your Content
We prepared this blog post so you would have a practical and tactical guide for how to find a sponsor for your content. Because what if I told you that finding a sponsor for your cornerstone content is not only possible, but could represent a significant source of revenue for your business? This is not…