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By Hannah Roth, Director of Strategy and Mad Scientist, Predictive ROI We didn’t realize we were breaking—until someone asked us a question we couldn’t answer. Several years ago, our team was stuck in a cycle that felt like growth. We were experimenting, launching, trying new things every quarter. It was fun. It was exciting. We…
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By Hannah Roth, mad scientist and strategist, Predictive ROI Let’s be real—sales can be a wild and scary ride for agency owners. You’re passionate about your craft, but turning that passion into paying clients can feel like a never-ending game of cat and mouse. You’ve probably felt the pain of pitching to the wrong people, missing…
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By Hannah Roth, mad scientist and strategist, Predictive ROI What comes to your mind when you think of sales? Or, to hit closer to home, what comes to your mind when you think of yourself as a salesperson? Don’t panic if that thought turns your stomach. For a long time, when I thought of salespeople,…
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By Hannah Roth, mad scientist and strategist, Predictive ROI Ahhh, pricing strategy… Setting the price for your products and services can be one of the most enigmatic decisions that agency owners struggle with. After working with agency owners every day, I often hear things like: Interestingly enough, what I have started to hear from those…
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By Hannah Roth, mad scientist and strategist, Predictive ROI Are you an agency owner who dreams of doubling your revenue in the next few years? While ambition is commendable, setting realistic goals is paramount for sustainable growth. As Drew McLellan teaches at AMI’s Money Matters workshop, just as many agencies die from indigestion as starvation.…
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As an agency owner, you know that establishing a strong reputation and standing out from the crowd can make or break your business. You are often competing with other agencies in your industry or competing with internal teams even when they are not equipped to deliver the outcomes that your agency can provide. At Predictive,…
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What comes to your mind when you hear the term “Thought Leader?” In 2019, Predictive ROI partnered with Audience Audit to conduct a primary research study diving into the attitudes around thought leadership, which shed light on what marketing agency leaders desire from thought leaders, what they don’t, and the influence of thought leadership on…
Continue Reading »If you don’t yet have our “Sell with Authority” book, just go here to request your free copy. No credit card, no nothing. I promise. How to build an audience from scratch? A couple of caveats here. First — this takes diligence, patience, and effort. Second — the more niche you are, the faster your audience…
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This week we’ll walk through a strategy that my team and I call the Trojan Horses of Sales. Drew McLellan and I broke down this strategy when writing our book, Sell With Authority. If you don’t have a copy of the book, you can request a free paperback or Kindle version here. No charge for…
Continue Reading »A quick note before we jump in — if you haven’t ordered a free copy of our most recent book, “Sell With Authority” — I encourage you to request your free paperback or Kindle copy. Drew and I break down how to plant your flag of authority — and — in Chapter 7 we go…
Continue Reading »This week we’re stepping into why creating cobblestone content matters! And — if you don’t already have a copy of Sell With Authority — just go here to order your free paperback copy or receive a free Kindle version! Honest — no hoops to jump through or credit card required. Last week I shared how…
Continue Reading »Fill Your Sales Pipeline Q&A
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The Sell with Authority Podcast is for agency owners, business coaches, and strategic consultants who are looking to grow a thriving, profitable business that can weather the constant change that seems to be our world’s reality.