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Do you like to talk or write?

A quick note before we jump in — if you haven’t ordered a free copy of our most recent book, “Sell With Authority” — I encourage you to request your free paperback or Kindle copy. Drew and I break down how to plant your flag of authority — and — in Chapter 7 we go…

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How is Cobblestone Content Helpful?

This week we’re stepping into why creating cobblestone content matters! And — if you don’t already have a copy of Sell With Authority — just go here to order your free paperback copy or receive a free Kindle version! Honest — no hoops to jump through or credit card required. Last week I shared how…

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What is Cornerstone Content?

Let’s dive deep into cornerstone content, what it is and how it fits into your sales funnel! And — if you don’t already have a copy of Sell With Authority — just go here to order your free paperback copy or receive a free Kindle version! Honest — no hoops to jump through or credit card required.…

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Be More Than a One-trick Pony

Let’s dig into the third essential to becoming an authority — Don’t be a One-Trick Pony, which I break down in this video. And — if you haven’t watched the other essentials, you can check out the blog posts here. You can also review the full strategy in Chapter 4 of Sell with Authority.  And…

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The “Trojan Horse of Sales”: Leveraging Cornerstone Content to Elevate Your Business

No matter what type of environment your business is in, elevating your sales pipeline always comes down to your ability to do one thing well: build new relationships. Often, business owners themselves are the best conduit for developing those new relationships — but as we all know, that can be rather time-consuming. So, the ultimate…

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Why Your Point of View Matters

Today we’re covering a big topic for business owners — Point of View (or POV for short).  Every January, when Drew Mclellan (CEO of Agency Management Institute) and I teach our workshop, Build & Nurture Your Sales Funnel, we spend a couple of hours helping attendees work through point of view. Why? Because your point-of-view…

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Why Going Narrow is Gold

Last week we went high-level on the Three Essentials of Becoming an Authority. Over the next several weeks, we’ll break down each of the essentials — and today — we’re starting with NICHE! The first essential in creating an authority position is recognizing that the narrower your audience, the better. It allows you to be quickly discovered…

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The Three Essentials to Becoming an Authority

Before we build out your sales funnel — we need a foundation of The Essentials to Becoming an Authority. In this post and video — I’ll share the three essentials at a high—level. We’ll dive deeper into each of the essentials and how they all fit into your sales funnel in the weeks to come…

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Authority Issues: Why Brands Struggle to Plant Their Flag

I’m going to ask you a question. And as a heads up, I know that it may sound a bit funny. But, it’s also one of the most important questions a business should ask when they are struggling to build traction in their industry or distinguish themselves as a thought leader for their audiences. So…

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ASM TEACH & DO SERIES: Using “FURBS” to Grow Your Business

Yes — relationships are essential for every business. But, pursuing and nurturing the right relationships can be the difference between successfully growing your business or spinning your wheels every time a prospect enters your sales funnel. We designed the FURBS system to help agency owners, business coaches, and strategic consultants cultivate and nurture relationships that…

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What the Heck is “Niching Down?”

If you’re reading this, I’m willing to wager that it’s for one of two reasons; you’ve either never heard of niching down before and are genuinely curious as to what the heck it is and what it means for your business, or, you have heard of it but are fervently avoiding it because you find…

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The Sell with Authority Podcast is for agency owners, business coaches, and strategic consultants who are looking to grow a thriving, profitable business that can weather the constant change that seems to be our world’s reality.

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