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The words “Thought Leadership” are used so often that it’s easy to lose sight of the true definition of the moniker. And it’s difficult to visit social, YouTube, or do a Google search about a topic and not find several self-anointed “thought leaders” with an opinion to share along with a landing page designed to…

Getting new clients doesn’t just happen. And since clients don’t just grow on trees, business development takes intentionality. It takes work. It takes a plan. You might even call this plan a business development framework. Well, if you’re looking to grow your business, we have framework to share with you. Full disclosure: I’m indebted to…

What does it mean to create cornerstone content? I use the term Cornerstone Content a lot. I mean, a lot. So I thought it was time for a deep dive into what exactly I mean when I encourage business owners to create cornerstone content. Cornerstone content is your very best stuff, used in all kinds…

Business development. Filling that sales pipeline. For business owners, it is job #1, whether it is our favorite thing to do or not. What if this could become one of your favorite tasks? That’s not hyperbole – let me explain. I want you to consider the potential impact on your business if you and your…

When you get the story right, how powerful can that be? Pretty powerful. When I started my business 7  years ago, I had hopes for what it would turn into, but nothing was certain. Maybe that has a familiar ring to it. I just knew I was on a mission to help other businesses thrive…

I hate to tell you, but we’ve been doing it all wrong. I’m talking about SELLING. I’m talking about the process of getting your product or service to market and having customers buy it. In fact, we’ve all been doing it backward. Because getting your product or service to market is actually not the starting…

I’m going to share the practical and tactical steps of how to build an audience even if you’re just getting started and it doesn’t include paid ads. But it will then help you get deep into your niches and the industry and clients that you’re serving. And if you’re not doing that, I would highly…

In today’s video episode — and within this blog post…I’m going to share some insights into how to use voice as a biz dev strategy. “Voice” is one of the most exciting opportunities my Predictive ROI team and I are watching closely — and over the course of the next three Episodes — I am…

In my opinion, most business owners look at their own marketing through the wrong end of the lens. They evaluate the success of their marketing efforts solely through vital metrics like website traffic, email opt-ins, click through rates, conversion rates, customer acquisition cost, lifetime value of a customer, retention rates, and so forth. All of…