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If you’re reading this, I’m willing to wager that it’s for one of two reasons; you’ve either never heard of niching down before and are genuinely curious as to what the heck it is and what it means for your business, or, you have heard of it but are fervently avoiding it because you find…

Are you looking to create (or expand further) a steady stream of well-prepared, right-fit clients flowing into your sales pipeline for 2022? If yes — I encourage you and your team to watch this video training where I dissect and break down in full transparency one of our latest strategies. We call it The Infinity…

One of the things we love doing most at Predictive is answering questions and sharing helpful insights we’ve gathered from our work in the trenches alongside our clients, interviews with Onward Nation guests, and the findings from our research projects. So — we’re having our first sit-down open mic Q&A session on Friday, August 14th…

“What’s in it for me?” asks your hypothetical client. When it comes to formulating your value proposition, this question is at the center of it. It’s about establishing what makes you relevant to your clients and their needs. It’s about compelling them so they stay interested in you and what you have to say. As…

At Predictive ROI, we talk a lot about the Trojan Horse of Sales. Most of us are familiar with the old legend of how the Greeks fooled the Trojans into taking a giant wooden horse filled with Greek soldiers into the city of Troy. This allowed the Greeks to open the gates for their whole…

In Onward Nation Episode 826, I spoke with Sue Hawkes. I was so impressed with her approach to guiding entrepreneurs through challenging times. Sue is a bestselling author, award-winning leader, certified Entrepreneur Operating System (EOS) Implementer, certified business coach, and globally recognized seminar leader. She serves as CEO of Yess where she helps entrepreneurial leadership…

Culture speaks louder than words. We know a “people-first” culture when we’re experiencing it — either as an employee, a customer, a vendor, or some other stakeholder. And being a people-first organization gives you and your team such a competitive advantage. Peter Drucker’s infamous words “Culture eats strategy for breakfast” couldn’t be more on point…

The words “Thought Leadership” are used so often that it’s easy to lose sight of the true definition of the moniker. And it’s difficult to visit social, YouTube, or do a Google search about a topic and not find several self-anointed “thought leaders” with an opinion to share along with a landing page designed to…

Getting new clients doesn’t just happen. And since clients don’t just grow on trees, business development takes intentionality. It takes work. It takes a plan. You might even call this plan a business development framework. Well, if you’re looking to grow your business, we have framework to share with you. Full disclosure: I’m indebted to…