The In-Demand Agency Podcast

For the last four years, the Sell with Authority podcast focused on one core idea…how to help agencies earn trust before asking for the sale. And it worked.

Agencies that chose a niche, committed to a point of view, and taught what they know in service of the right audience became recognized. Their thinking traveled. And prospects began to show up more prepared, more confident, and more aligned.

But over time, a pattern emerged inside the Predictive Lab. Agencies that had built an authority position no longer struggled to be seen. They struggled with creating and activating demand. Prospects knew them. Respected them. Even believed they were the right agency to choose. And still…they waited.

Authority earns attention. But demand…demand is what turns that attention into action.

The In-Demand Agency Podcast picks up exactly where that realization begins.

Each episode of the In-Demand Agency Podcast deconstructs the science of demand…from behavioral psychology, decision-making research, and the cross-industry strategies behind why B2B buyers make decisions. We interview the world's leading behavioral scientists, global agency network leaders, and strategists from industries far beyond ours…voices you may have never heard but who are reshaping how demand works.

Then we translate their insights directly into the agency world. Think of it as the "Harvard Business Review" for agency owners who are done with guesswork and ready for growth.

The In-Demand Agency Podcast is hosted by Stephen Woessner, CEO of Predictive ROI. If the conversation around how to create intrigue, curiosity, and desire with intention so you activate demand, choose the clients you want to work with, and so you can reach your biz dev goals faster resonates with where you are and where you're headed…we'd love for you to join us here.