Sell with Authority Podcast

Most agencies assume a strong biz dev conversation depends on preparing better questions. Preparation matters. But the most important question may not be the one written on your sheet. It may be hiding inside the answer your prospect just gave you. Prospects are not natural narrators. They summarize. They say, “Sales have been slow,” “Our…

A right-fit prospect can believe your agency is smart…respect the work…and still choose someone else. That does not always mean you have an authority problem. You may have a proof problem. Erik Jensen is President, COO, and Partner at Predictive ROI. He is also one of the chief architects of the Authority-Demand Ecosystem and the…

Your right-fit prospects say your agency is smart. They say your team is generous. They say your content is helpful. Awesome. But those compliments do not automatically become conversations, proposals, or opportunities to work alongside the prospect. An agency can be admired…and still not be chosen. Hannah Roth is Chief Strategy Officer and Partner at…

Your agency publishes helpful content. Your team teaches generously. Your right-fit prospects say, “Wow, these people are smart.” All impressive indicators. But none of them mean the prospect will take action. That is the problem Stephen Woessner maps out in the inaugural episode of The In-Demand Agency Podcast. Stephen is CEO and Partner at Predictive…