The “WHO” Framework
Replace your dry sales pipeline with a steady stream of well-prepared right-fit clients who want to work with you — and — are eager to pay a premium price to do so.
The “WHO” Framework does three things:
Helps you find and identify your right-fit client criteria
Shows you how to emotionally and logically connect with right-fit clients
Helps you become the known expert in a niche by solving the right problems, telling the right stories, and fishing in the right ponds
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