Month: May 2022
From Busy to Blurry: How the Focus Fog Slowly Erodes Your Agency
By Hannah Roth, Director of Strategy and Mad Scientist, Predictive ROI We didn’t realize we were breaking—until someone asked us a question we couldn’t answer….
The Sales Crucible: Your Roadmap to Closing More Sales and Growing Your Agency
By Hannah Roth, mad scientist and strategist, Predictive ROI Let’s be real—sales can be a wild and scary ride for agency owners. You’re passionate about your…
Debunking Sales Myths: Rethinking Preconceived Notions
By Hannah Roth, mad scientist and strategist, Predictive ROI What comes to your mind when you think of sales? Or, to hit closer to home,…
Understanding the Correlation Between Value and Pricing for Agency Owners
By Hannah Roth, mad scientist and strategist, Predictive ROI Ahhh, pricing strategy… Setting the price for your products and services can be one of the…
How to Set Realistic Revenue Goals for Your Agency
By Hannah Roth, mad scientist and strategist, Predictive ROI Are you an agency owner who dreams of doubling your revenue in the next few years?…
Unleashing the Power of Thought Leadership: Key Benefits for the Success of Your Agency
As an agency owner, you know that establishing a strong reputation and standing out from the crowd can make or break your business. You are…
Exploring the Power of Thought Leadership: Insights, Attitudes, and ROI
What comes to your mind when you hear the term “Thought Leader?” In 2019, Predictive ROI partnered with Audience Audit to conduct a primary research…
How to Build an Audience from Scratch
If you don’t yet have our “Sell with Authority” book, just go here to request your free copy. No credit card, no nothing. I promise….
Trojan Horse of Sales
This week we’ll walk through a strategy that my team and I call the Trojan Horses of Sales. Drew McLellan and I broke down this…
Do you like to talk or write?
A quick note before we jump in — if you haven’t ordered a free copy of our most recent book, “Sell With Authority” — I…