Flint McGlaughlin MECLABS: Most Expensive Mistake

By Stephen Woessner | October 17, 2015 | Comments Off on Flint McGlaughlin MECLABS: Most Expensive Mistake

I met up with Dr. Flint McGlaughlin, director of MECLABS and Marketing Experiments, so we could talk about the most expensive mistakes that he and his team of researchers see companies making every day. And to have an opportunity to see the inner working of the top research institution devoted to online marketing and experimentation…

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What It Takes to Be a Successful Entrepreneur

By Stephen Woessner | October 16, 2015 | Comments Off on What It Takes to Be a Successful Entrepreneur

I am often asked to describe what it takes to be a successful entrepreneur. First off…I am probably just as clueless as the next person. I don’t profess to have any sort of grand wisdom or insights. But I will say this, if you want to be successful in today’s economy…one of the things you…

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Gary Vaynerchuk Interview: Storytelling and Social Networks

By Stephen Woessner | October 15, 2015 | Comments Off on Gary Vaynerchuk Interview: Storytelling and Social Networks

“Every business – their only job – is to tell their story along the decision-making path. Social networks are fertile ground to do storytelling. That’s where I think the opportunity lies in the next half-decade”. – Gary Vaynerchuk, CEO of Vaynermedia, social media expert, and New York Times Best-Selling Author One of things so compelling…

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Interview with Avinash Kaushik from Google

By Stephen Woessner | October 14, 2015 | Comments Off on Interview with Avinash Kaushik from Google

Being invited to Google and having the opportunity to interview Avinash Kaushik, digital marketing evangelist for Google and co-founder of Market Motive, was one of those paradigm shifting experiences. I had known Avinash for several years leading up to the interview — but I had never been to Google. I wasn’t sure what to expect.…

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