Email Writing Workshop, with Stephen Woessner

Episode 116

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Welcome to the Sell with Authority Podcast – I’m Stephen Woessner, CEO of Predictive ROI. If we happen to be meeting for the first time — Predictive ROI helps agency owners and their teams sell more of what they do…typically for a higher fee.

We do that by helping our clients build an authority position in the niche they’ve decided to serve — and then — monetize that position by creating a steady stream of right-fit prospects flowing into their sales pipeline.

If learning proven strategies, tactics, and best practices to help you sell more of what you do aligns with where you want to take your agency — you’re in the right place.

Today’s episode is a solocast — just you and me. I’ll take you behind the curtain into the content we created for an email writing workshop we delivered for Predictive ROI clients and then recently transformed into a new guide entitled “How to Write Effective Emails and Improve Your Open Rates.”

The guide is so new that it hasn’t been added to our Resource Library yet. But — if you’d like a copy — just email me at [email protected] and I’ll be sure to send it your way.

During this episode — I’m going to share with you in full transparency our “Where to Begin” process for writing effective emails on behalf of our clients and as part of our own content strategy. How the content we create leans into the common questions we know our audience cares about. How our emails address the pain points we know our audience is feeling and how each message is designed to be helpful by sharing a relevant story.

Honest — writing effective email content can be that simple. I look forward to your thoughts.

A big dose of gratitude to our presenting sponsor for the podcast, Conduit Digital. By using their expertise in streamlining, upgrading & scaling your clients…they promise to reduce your risk so you can become the best digital agency in your market in 30-days. You can find Conduit and all their helpful insights and smarts here.

What you will learn in this episode is:

  • How Box 1: What are the common questions you know your audience, clients, and prospects typically ask you when you’re spending time together?
  • How Box 2: What are the pain points, business issues, roadblocks, and challenges you know your prospects are trying to overcome?
  • How Box 3: What are the outcomes they desire the most — so that when they look back on the last year — they will feel like they made measurable progress?
  • How Box 4: What are the strategies, tactics, and solutions you know will help make a difference in their business — if they only took the time to apply what they learned from you?
  • How Box 5: And lastly — what is a relevant story you can share that packages all of that into an easily digestible piece of content…an email?

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Sell with Authority Podcast

The Sell with Authority Podcast is for agency owners, business coaches, and strategic consultants who are looking to grow a thriving, profitable business that can weather the constant change that seems to be our world’s reality.

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