The “WHO” Framework

Replace your dry sales pipeline with a steady stream of well-prepared right-fit clients who want to work with you — and — are eager to pay a premium price to do so.


The “WHO” Framework does three things:

Helps you find and identify your right-fit client criteria

Shows you how to emotionally and logically connect with right-fit clients

Helps you become the known expert in a niche by solving the right problems, telling the right stories, and fishing in the right ponds