Narrowing your business and tightening your focus, with Stephen Woessner
Episode 864
Stephen is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation — a top-rated daily podcast for learning how today’s top business owners think, act and achieve. Onward Nation is listened to in 120 countries around the world.
Stephen is the author of three books, including the #1 best seller, “Profitable Podcasting,” and his digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine.
What you’ll learn about in this episode:
- Why focusing on a huge audience or more customers isn’t as important as focusing on the audience you have
- Why focusing on going narrow and deep with your business in 2019 will help you find true success
- How true thought leaders aren’t superficial, and why their authenticity and focus on their audience is key
- Why you should read the book “Niche Down: How to Become Legendary by Being Different” by Christopher Lochhead and Heather Clancy
- What benefits you can expect from taking a niche down approach to your business this year
- Why your business should have three tangentially connected areas of expertise, and why it’s okay that some clients aren’t the right fit for your business
- Why focusing on a niche audience will help you monetize your content much faster than if you were to go broad
- How the book “Killing Marketing: How Innovative Businesses Are Turning Marketing Costs Into Profit” by Joe Pulizzi and Robert Rose can help you monetize your content
- What three actionable steps you can take to maximize the impact of your narrow but deep cornerstone content
- Why you should listen to Onward Nation episode 854 as a great companion to this episode
Additional resources:
- Niche Down by Christopher Lochhead and Heather Clancy: https://amzn.to/2syZsWr
- Killing Marketing by Joe Pulizzi and Robert Rose: https://amzn.to/2CtUIGg
- Onward Nation episode 805 with Christopher Lochhead: https://predictiveroi.com/podcasts/christopher-lochhead-encore/
- Onward Nation episode 448 with Christopher Lochhead: https://predictiveroi.com/podcasts/christopher-lochhead/
- Onward Nation episode 840 with Robert Rose: https://predictiveroi.com/podcasts/robert-rose/
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