Sell with Authority Podcast

Many agency owners say they want to sell the agency someday. Most never get the chance. There is no succession plan, no buyer, and no version of the business that runs without the owner in the room. Taylor McMaster did the thing. She built DOT & Company into the account management partner for dozens of…

Your agency creates experiences for your prospects and clients every single day. Your content. Your first email. Your meeting invitation. Your first conversation. Your proposal. Your follow-up. Your onboarding. Your delivery. Some of those moments your team designed on purpose. Some of them simply happened. In this solocast, Stephen Woessner walks back through the seven…

Your agency’s content can earn a prospect’s attention. Your team can create work the prospect admires. And the prospect can still choose someone else. The missing connection may be between what the person notices…what the person needs…and what your agency can credibly help the business accomplish. Terry Seitz joins Stephen Woessner to examine that connection….

Your agency’s expertise may be exceptional. But what does a right-fit prospect experience before deciding to work with you? The first helpful piece of content. The invitation. The conversation. The proposal. Every one of those moments gives the prospect something to judge…long before your team begins delivering the work. Neen James joins Stephen Woessner to…

Your agency may have years of useful teaching in podcast episodes, webinars, workshops, and client conversations. But a right-fit prospect arriving on your YouTube channel should not have to dig through an archive to find the answer to one question: Can this agency help us solve the problem in front of us? Guillermo Orellana joins…

Your agency may have spent years developing specialized expertise. You recognize patterns faster. You see around corners. You understand why a problem is happening…and what needs to change. But if a right-fit prospect cannot see that thinking, the prospect is left with your words, your deliverables, and a process diagram that may look very similar…

Demand creates opportunity for your agency. It also creates expectations. A right-fit prospect may experience the agency owner leading the strategy, building the trust, and protecting the standard during biz dev. Then the prospect says yes…and the work moves from the front of the stage to the back. The entire team must now deliver an…

Most agencies have stories. The problem is not the absence of stories. The problem is that agencies often tell them from the agency’s point of view…then hope the prospect reaches the intended conclusion. Don Yaeger raises the standard. A business story is not finished when the storyteller reaches the last sentence. It has done its…

Most agencies try to win by appearing different. But different is comparative. A prospect still places your agency beside the alternatives…compares the services…compares the claims…and compares the price. Scott McKain raises the standard. An In-Demand Agency makes its strategic value so clear, relevant, and consistently experienced that comparison becomes less useful. Scott is a bestselling…

A prospect can trust your agency…and still not take the next step. That gap between trust and action is where demand is either activated or lost. In this solocast, Predictive ROI CEO Stephen Woessner connects new research on AI-mediated B2B buying with the Heath brothers’ work in Made to Stick and Jonah Berger’s barrier-removal framework…