Blog
From Busy to Blurry: How the Focus Fog Slowly Erodes Your Agency
By Hannah Roth, Director of Strategy and Mad Scientist, Predictive ROI We didn’t realize we were breaking—until someone asked us a question we couldn’t answer. Several years ago, our team was stuck in a cycle that felt like growth. We were experimenting, launching, trying new things every quarter. It was fun. It was exciting. We…
Read MoreThe Sales Crucible: Your Roadmap to Closing More Sales and Growing Your Agency
By Hannah Roth, mad scientist and strategist, Predictive ROI Let’s be real—sales can be a wild and scary ride for agency owners. You’re passionate about your craft, but turning that passion into paying clients can feel like a never-ending game of cat and mouse. You’ve probably felt the pain of pitching to the wrong people, missing…
Read MoreDebunking Sales Myths: Rethinking Preconceived Notions
By Hannah Roth, mad scientist and strategist, Predictive ROI What comes to your mind when you think of sales? Or, to hit closer to home, what comes to your mind when you think of yourself as a salesperson? Don’t panic if that thought turns your stomach. For a long time, when I thought of salespeople,…
Read MoreUnderstanding the Correlation Between Value and Pricing for Agency Owners
By Hannah Roth, mad scientist and strategist, Predictive ROI Ahhh, pricing strategy… Setting the price for your products and services can be one of the most enigmatic decisions that agency owners struggle with. After working with agency owners every day, I often hear things like: Interestingly enough, what I have started to hear from those…
Read MoreHow to Set Realistic Revenue Goals for Your Agency
By Hannah Roth, mad scientist and strategist, Predictive ROI Are you an agency owner who dreams of doubling your revenue in the next few years? While ambition is commendable, setting realistic goals is paramount for sustainable growth. As Drew McLellan teaches at AMI’s Money Matters workshop, just as many agencies die from indigestion as starvation.…
Read MoreUnleashing the Power of Thought Leadership: Key Benefits for the Success of Your Agency
As an agency owner, you know that establishing a strong reputation and standing out from the crowd can make or break your business. You are often competing with other agencies in your industry or competing with internal teams even when they are not equipped to deliver the outcomes that your agency can provide. At Predictive,…
Read MoreExploring the Power of Thought Leadership: Insights, Attitudes, and ROI
What comes to your mind when you hear the term “Thought Leader?” In 2019, Predictive ROI partnered with Audience Audit to conduct a primary research study diving into the attitudes around thought leadership, which shed light on what marketing agency leaders desire from thought leaders, what they don’t, and the influence of thought leadership on…
Read MoreHow to Build an Audience from Scratch
If you don’t yet have our “Sell with Authority” book, just go here to request your free copy. No credit card, no nothing. I promise. How to build an audience from scratch? A couple of caveats here. First — this takes diligence, patience, and effort. Second — the more niche you are, the faster your audience…
Read MoreTrojan Horse of Sales
This week we’ll walk through a strategy that my team and I call the Trojan Horses of Sales. Drew McLellan and I broke down this strategy when writing our book, Sell With Authority. If you don’t have a copy of the book, you can request a free paperback or Kindle version here. No charge for…
Read MoreDo you like to talk or write?
A quick note before we jump in — if you haven’t ordered a free copy of our most recent book, “Sell With Authority” — I encourage you to request your free paperback or Kindle copy. Drew and I break down how to plant your flag of authority — and — in Chapter 7 we go…
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