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Debunking Sales Myths: Rethinking Preconceived Notions

By Hannah Roth, mad scientist and strategist, Predictive ROI What comes to your mind when you think of sales? Or, to hit closer to home, what comes to your mind when you think of yourself as a salesperson? Don’t panic if that thought turns your stomach. For a long time, when I thought of salespeople,…

Business Lessons Learned: Don’t Put the Cart Before the Horse

Good morning. I’m Stephen Woessner, the CEO of Predictive ROI and the host of our daily podcast for business owners called Onward Nation.

Listen to Your Customers: Keep Your Ear to the Ground

Good morning. I’m Stephen Woessner, the CEO of Predictive ROI and the host of our daily podcast for business owners called Onward Nation.

Creating Value for Clients: Value Never Goes Out of Style

Good morning. I’m Stephen Woessner, the CEO of Predictive ROI and the host of our daily podcast for business owners called Onward Nation.

SEO Keywords: How to Rank in Google Using Keywords That Matter

Good morning, Stephen Woessner here. I’m the CEO of Predictive ROI and the host of our daily podcast for business owners called Onward Nation. It’s time to talk SEO keywords, or how to rank on Google using keywords that matter.

Flint McGlaughlin MECLABS: Most Expensive Mistake

I met up with Dr. Flint McGlaughlin, director of MECLABS and Marketing Experiments, so we could talk about the most expensive mistakes that he and his team of researchers see companies making every day. And to have an opportunity to see the inner working of the top research institution devoted to online marketing and experimentation…

What It Takes to Be a Successful Entrepreneur

I am often asked to describe what it takes to be a successful entrepreneur. First off…I am probably just as clueless as the next person. I don’t profess to have any sort of grand wisdom or insights. But I will say this, if you want to be successful in today’s economy…one of the things you…

Gary Vaynerchuk Interview: Storytelling and Social Networks

“Every business – their only job – is to tell their story along the decision-making path. Social networks are fertile ground to do storytelling. That’s where I think the opportunity lies in the next half-decade”. – Gary Vaynerchuk, CEO of Vaynermedia, social media expert, and New York Times Best-Selling Author One of things so compelling…

Interview with Avinash Kaushik from Google

Being invited to Google and having the opportunity to interview Avinash Kaushik, digital marketing evangelist for Google and co-founder of Market Motive, was one of those paradigm shifting experiences. I had known Avinash for several years leading up to the interview — but I had never been to Google. I wasn’t sure what to expect.…

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