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How a Proven Sales Process Can Turn Uncertainty into Consistent Wins You’re following up and checking in — but prospects still ghost. You’re sending the email. You’re scheduling the call. You’re sharing the deck. And you’re hearing “We’ll think about it.” Even when you do land a win — it feels like luck, not a…

Do you feel like you and your team are doing a lot — but not making progress against the biz dev goals you set for the agency? You’re publishing. You’re networking. You’re sending emails. You’re attending events. But — does your sales pipeline still feels light and a bit unpredictable? Have you resorted to checking…

Do you ever feel like your agency is stuck in proposal purgatory? You land a conversation with a prospective client. Awesome. But then you begin to go back and forth. You build a custom scope. You tweak the pricing. You revise it again — and again. And still… no decision. Argh! Here’s the reality —…

If you’ve owned your shop for a while now — you know agency leadership isn’t for the faint of heart. You’ve built a team. You’ve delivered results. Your clients love you. Awesome. So why does biz dev for yourself still feel as hard as it does? Biz dev may feel hard for a myriad of…

When a prospect asks you, “So, how does your agency work?”The typical answer an agency shares makes a prospective client yawn because they have heard the same answer so…many…times…before. And it goes like this… “Well — we start with discovery. Then we do creative. Then we test, launch, and optimize. And we have a 360-degree…

If referrals dried up next week — how long would your agency stay afloat? Agency owners have a dirty little secret: They say they have a biz dev strategy… But what they really have is a referral dependency. That’s not a growth plan. That’s gambling with momentum. Instead — we’d much rather you have a…

You’ve committed to creating content. Rock solid. You’re showing up. Posting. Maybe even podcasting. But if you’re honest — you believe all of that time and effort isn’t helping move the needle in your agency’s biz dev process. You’re publishing… but your right-fit prospects aren’t engaging. You’re doing the work… but your sales pipeline still…

You’re doing a lot. Content. Sales outreach. Campaigns. Maybe events or speaking gigs. But if you’re not measuring the impact — and letting data light your path ahead — then you’re not really in control. You’re making moves — but can’t tell which ones matter. You’re getting meetings — but don’t know which piece of content…

Agencies sometimes talk about wanting to “be more strategic” in their biz dev. But when you zoom in? They’re chasing leads that were never a fit. They’re following up on ghosted proposals. They’re “checking in” with prospects who’ve gone cold and getting radio silence in return. All because they’re reacting to noise instead of reading…

By Hannah Roth, Director of Strategy and Mad Scientist, Predictive ROI We didn’t realize we were breaking—until someone asked us a question we couldn’t answer. Several years ago, our team was stuck in a cycle that felt like growth. We were experimenting, launching, trying new things every quarter. It was fun. It was exciting. We…