Episode 64

On this episode of Sell With Authority, I am excited to welcome very special guest Michael Hague. Michael is one of Hollywood’s top script consultants and story experts. He helps writers, speakers, entrepreneurs and filmmakers increase their impact and grow their businesses by telling better stories. In addition to his consulting work, he has conducted workshops for over 70,000 participants worldwide, sharing his invaluable expertise.

Throughout his career, Michael has worked on films featuring renowned actors such as Tom Cruise, Reese Witherspoon, Julia Roberts, and Morgan Freeman.

Today’s discussion focuses on the power of storytelling. Michael shares insights on how you can connect with your clients’ issues and challenges through stories that are informative, helpful, and devoid of self-aggrandizement. By employing this storytelling technique, you can effectively teach valuable lessons while forging meaningful connections.

We also explore the importance of identifying the right ponds – the specific areas where your ideal clients gather. When you align your stories with the appropriate business problems and share them in the right contexts, you increase your chances of being invited to share your smarts with your target audience. This strategic approach allows your stories to become what Michael aptly describes as “stealth marketing.”

The insights and wisdom he shares throughout this discussion will equip you with the necessary tools to tell compelling stories, as well as incorporate stealth marketing into your agency, attracting a steady stream of right-fit clients.

What you will learn in this episode:

• Michael’s definition of stealth marketing and how to implement it to build a connection with right-fit prospects
• How we can get right-fit prospects on the hero’s journey and celebrate the victory with us
• Michael’s philosophy and goals when standing in front of right-fit prospects
• The six-step process Michael recommends for how to tell a story
• The power of sharing the hero’s inner journey as well as their outer journey when telling a story to connect with the audience

Resources:

• Website: storymastery.com
• LinkedIn: https://www.linkedin.com/in/michael-hauge-823b5791/
• Facebook: https://www.facebook.com/michael.hauge.96
• Twitter: https://twitter.com/michael_hauge
• Michael’s Story Mastery Resources: https://storymastery.com/shop/
• SWA Episode 53: How to Find Your Ideal Clients, with Stephen Woessner
• Onward Nation Episode 184: 8 Steps to Tell a Great Story, with Michael Hauge
• Onward Nation Episode 250: Living in Fear to Living Courageously, with Michael Hauge