Keep your model simple, with Thomas Lindsay.

Episode 353

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Thomas Lindsay has 20 years of insurance and professional employer organization (or PEO) industry experience in C-level management, focusing on all aspects of workers compensation, risk management, loss control, employee benefits, HR, and payroll. He recently resigned as the COO of a large PEO and is currently the owner and CEO of Humanly HR, a PEO services sales organization, and founder and host of SmallBiz Brainiac, a podcast providing employer intelligence to small business owners. His goal is for his clients to thrive as an employer and become a leader in their industry.


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Secret – timesaving technique

Thomas turns off his phone, turns the notifications off on his computer, and closes the door — eliminate distractions so that you can focus on what needs to get done. ONWARD!

Daily habit that contributes to success

Keep track of your important ideas — Thomas writes down his thoughts and then implements the important ones into his CRM.

Could have ruined your business – but now – an invaluable learning experience

Thomas had to close his doors when he couldn’t find insurance after the industry was impacted by 9/11 — and Thomas tells the whole story here.

Most critical skill you think business owners need to master to be successful

“Financial discipline — at the end of the day you need be profitable.”

Most influential lesson learned from a mentor

“Be tenacious and don’t give up.”


Final Round – “Breaking Down the Recipe for Success”


What systems would you go back and put into place sooner?

I would have been more focused on a specific service offering and do that better than anyone — don’t try to be all things to all people.

What one strategy or “recipe” would compound into big wins for business owners?

Focus on short term objectives and break them down into tasks.

What strategy would you recommend new business owners focus on to best ensure success?

  1. Keep your business model as simple as possible
  2. Always be profitable — focus on today
  3. Say no to distractions

How best to connect with Thomas:


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Sell with Authority Podcast

The Sell with Authority Podcast is for agency owners, business coaches, and strategic consultants who are looking to grow a thriving, profitable business that can weather the constant change that seems to be our world’s reality.

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