Sales is the customer, with Sam Mallikarjunan.

Episode 573

Sam Mallikarjunan is a Marketing Fellow at HubSpot and former Head of Growth at HubSpot Labs, the somewhat-secret experimental arm of the world’s #1 Sales & Marketing platform. Sam teaches Advanced Digital Marketing at the Harvard Division of Continuing Education, and is the co-author of the book “How To Sell Better Than Amazon” (which, thanks to the publisher, is ironically available for purchase on Amazon).”

What you’ll learn about in this episode

• Using online marketing in creative ways that cost nearly nothing
• Cutting down on your “cognitive calories” to focus on useful tasks
• Motivational techniques derived from evolutionary science
• What cognitive science researchers have learned about human needs
• Mitigating the toll taken by stress or pressure from work and life
• Consistently challenging yourself on your values
• The latest social research from Deloitte
• Customer obsession and methodical empathy for enhanced business development
• Why HubSpot became the number one marketing platform based on customer focus

 

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How to best connect with Sam:

• Twitter: @Mallikarjunan
• Website: www.mallikarjunan.com
• Email: [email protected]
• Book: How to Sell Better than Amazon