Everything in life is exponential, with Perry Marshall.

Episode 235

Perry Marshall is one of the world’s most expensive and sought-after business consultants. Clients seek his ability to integrate engineering, sales, mathematics, biology, art, and psychology. He has launched two online revolutions. He pioneered many best practices in paid search and wrote the world’s bestselling book on web advertising, Ultimate Guide to Google AdWords. More recently, he’s turned 80/20 into a verb. 80/20 is not just a fact about your business, it’s action you take on your business. 80/20 is the central lever for every great strategy. His book “80/20 Sales & Marketing” is mandatory in many growing companies. He is referenced in dozens of influential business books by authors like Jay Conrad Levinson, Mark Joyner, Joel Comm, and Mari Smith. He’s shared the stage with Barbara Corcoran, Brian Tracy, and Les Brown, having consulted in over 300 industries.

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Secret – timesaving technique

Perry understands that the world is exponential and focuses on the right things — there are $10/hour jobs, $100/hour jobs, and $1000/hour jobs. ONWARD!

Daily habit that contributes to success

Exercise your creative and spiritual muscles — Perry prays and journals for an hour before he does anything else.

Could have ruined your business – but now – an invaluable learning experience

Perry had a bunch of customers vanish overnight — and Perry tells the whole story here.

Most critical skill you think business owners need to master to be successful

“Wisdom and discernment.”

Most influential lesson learned from a mentor

“Inside every 80/20 is another 80/20.”