The main thing, with Lyle Martin.

Episode 254

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Lyle Martin is a successful healthcare entrepreneur and corporate executive with 20+ years developing and leading teams in all operational and business functions. After 17-years in various commercial functions with AstraZeneca and Allergan, Lyle entered into the startup world by leading the go-to-market strategy and launch for two early-stage medical device companies. In July 2015, he founded Springboard Equity, a premier alternative investment marketplace dedicated exclusively to the healthcare industry with the mission of bringing capital to early-stage companies, while giving investors access to top deal-flow.


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Secret – timesaving technique

Lyle begins each week by writing down his three goals for each week — make sure your daily activities fit your goals for the week. ONWARD!

Daily habit that contributes to success

Make communication a key part of your business — Lyle has a daily routine of meeting with his core team members.

Could have ruined your business – but now – an invaluable learning experience

Lyle had to put his business on hold for six weeks after launch — and Lyle tells the whole story here.

Most critical skill you think business owners need to master to be successful

“You have to have the ability and openness to adapt and maybe even completely pivot and change your business model.”

Most influential lesson learned from a mentor

“Hire smart people and get out of the way.”


Final Round – “Breaking Down the Recipe for Success”


What systems would you go back and put into place sooner?

I would have gotten to market as soon as possible.

What one strategy or “recipe” would compound into big wins for business owners?

You have to have a customer centric attitude.

How to exceed expectations and add the most value?

An individual would be innovative.

What strategy would you recommend new business owners focus on to best ensure success?

  1. Focus on the main thing
  2. Hire smartly
  3. Never give up

How best to connect with Lyle:


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Sell with Authority Podcast

The Sell with Authority Podcast is for agency owners, business coaches, and strategic consultants who are looking to grow a thriving, profitable business that can weather the constant change that seems to be our world’s reality.

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