Lee Caraher

Episode 180

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Lee Caraher started Double Forte in 2002 as a new kind of communications firm designed to provide the best service in the business. Previously Executive Vice President at Weber Shandwick, president and founder of Red Whistle, and Vice President of SEGA, Lee has managed multiple offices and hundreds of people of all ages and was named in the 40 under 40 by PRWEEK Magazine. She holds a bachelor’s degree in medieval history — which she finds useful every day. She lives with her husband and two sons on the San Francisco Peninsula.

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Secret – timesaving technique

Lee starts every day by looking at her calendar — batch your work as much as possible. ONWARD!

Daily habit that contributes to success

Move every day — Lee moves around if she’s been sitting still for more than 45 minutes.

Could have ruined your business – but now – an invaluable learning experience

Lee lost her biggest client who represented a third of her income — and Lee tells the whole story here.

Most critical skill you think business owners need to master to be successful

“The most important thing business owners need to be good at is listening.”

Most influential lesson learned from a mentor

“Reset every day so that you don’t walk into it with false expectations and assumptions.”


Final Round – “Breaking Down the Recipe for Success”


What systems would you go back and put into place sooner?

I would have put in more discipline reporting — even though we had nothing to report.

How to exceed expectations and add the most value?

An individual would ask for help because they know that their work can be improved on.

What strategy would you recommend new business owners focus on to best ensure success?

  1. Understand what your special gifts are
  2. Spend your time where it’s most viable
  3. If you told yourself that it’s too hard — it’s time to do it

How best to connect with Lee:


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The Sell with Authority Podcast is for agency owners, business coaches, and strategic consultants who are looking to grow a thriving, profitable business that can weather the constant change that seems to be our world’s reality.

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