Hope is not a strategy, with Julie Broad.

Episode 350

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Julie Broad is an award-winning entrepreneur, recognized real estate investor, and a popular speaker and workshop trainer. Known for helping new entrepreneurs who aren’t naturally born to sell, build a brand to get results, make an impact and ultimately make more money. Julie’s first book, “More than Cashflow”, debuted at #1 overall on Amazon Canada. Her newest release, “The New Brand You” is quickly climbing the sales charts after its official release in July.


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Secret – timesaving technique

Julie believes it’s about managing energy — not managing time — plan out your day the day before. ONWARD!

Daily habit that contributes to success

Hope is not a strategy — Julie doesn’t use words like “hope,” “might,” or “wish.”

Could have ruined your business – but now – an invaluable learning experience

Julie put an incredible amount of time and money into a project that completely flopped — and Julie tells the whole story here.

Most critical skill you think business owners need to master to be successful

“Know your audience and know what hooks them in.”

Most influential lesson learned from a mentor

“You are the average of the 5-7 people you spend the most time with.”


Final Round – “Breaking Down the Recipe for Success”


What systems would you go back and put into place sooner?

I would have tested everything before doing a full scale launch.

What strategy would you recommend new business owners focus on to best ensure success?

  1. Surround yourself with great people
  2. Plan for things to take longer and cost more than you expect
  3. Take action

How best to connect with Julie:


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Sell with Authority Podcast

The Sell with Authority Podcast is for agency owners, business coaches, and strategic consultants who are looking to grow a thriving, profitable business that can weather the constant change that seems to be our world’s reality.

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