Get Funded Fast, with John Livesay.

Episode 360

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John Livesay is a funding strategist and helps CEOs craft a compelling pitch that engages investors in a way that inspires them to join a startup’s team. He is partners with Judy Robinett in “Crack The Funding Code”, which gets founders — funded — fast. He hosts “The Successful Pitch podcast” with investors from around the world. He is the Pitch Mentor at, the number one accelerator in Upstate New York. INC magazine calls John “The Pitch Whisperer.” After a successful 20 year career in media sales with Conde Nast where he worked across all 22 brands in their corporate division, John won salesperson of the year in 2012. John is also the author of The Successful Pitch: Conversations On Going From Invisible To Investable.


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Secret – timesaving technique

John prepares and stacks his “moments of certainty” — investors give money to those who are confident. ONWARD!

Daily habit that contributes to success

Plan tomorrow today — John writes down the three things he must get done.

Could have ruined your business – but now – an invaluable learning experience

John got 71 no’s in a row — and John tells the whole story here.

Most critical skill you think business owners need to master to be successful

“Listening — when you become a great listener — then you become a great storyteller.”

Most influential lesson learned from a mentor

“Smart leaders are smart readers.”


Final Round – “Breaking Down the Recipe for Success”


What systems would you go back and put into place sooner?

I would have had the foresight to use Trello to keep track of the podcasting process.

What one strategy or “recipe” would compound into big wins for business owners?

Focus on activities that generate revenue. Period.

How to exceed expectations and add the most value?

An individual would have to share in my vision.

What strategy would you recommend new business owners focus on to best ensure success?

  1. Make sure you are very clear on who you help and what problem you solve
  2. Why you and why now?
  3. Make sure your why is bigger than just making money

How best to connect with John:


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Sell with Authority Podcast

The Sell with Authority Podcast is for agency owners, business coaches, and strategic consultants who are looking to grow a thriving, profitable business that can weather the constant change that seems to be our world’s reality.

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