April 27, 2018

Clate Mask

Episode 735: Conquer the chaos, with Clate Mask

Clate Mask is the CEO and co-founder of Infusionsoft, the leading all-in-one sales and marketing software built for small businesses and eight-time Inc. 500 or Inc. 5000 winner. Clate was named an Ernst & Young Entrepreneur of the Year finalist, a Top 100 Small Business Influencer by Small Business Trends, and one of the 100 Most Intriguing Entrepreneurs of 2013 by Goldman Sachs. Clate is a national speaker on entrepreneurship and small business success, and he is the co-author of the New York Times bestselling book, “Conquer the Chaos: How to Grow a Successful Small Business Without Going Crazy.”

What you’ll learn about in this episode:

  • Why the challenges of being an entrepreneur never go away
  • Why every service business should build a productized component to what they do
  • The advantages of delivering your product on a subscription basis
  • The importance of targeting customers who need the product you are offering
  • Why you need to have discipline to say no to the wrong customers
  • Why businesses that have capital behind them often fail
  • The importance of being intentional and very clear about the vision for your business
  • Why you need sales, marketing automation and a CRM to grow your business
  • The importance of having the right mentors at the right time
  • How Infusionsoft continues to work to simplify growth for millions of small businesses

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