August 28, 2019

Keeping and following a clear vision, with Clate Mask

Episode 900:

Clate Mask is the CEO and co-founder of Infusionsoft, the leading all-in-one sales, and marketing software built for small businesses and eight-time Inc. 500 or Inc. 5000 winner. Clate was named an Ernst & Young Entrepreneur of the Year finalist, a Top 100 Small Business Influencer by Small Business Trends, and one of the 100 Most Intriguing Entrepreneurs of 2013 by Goldman Sachs. Clate is a national speaker on entrepreneurship and small business success, and he is the co-author of the New York Times bestselling book, “Conquer the Chaos: How to Grow a Successful Small Business Without Going Crazy.”

What you will learn from this episode:

  • Why Infusionsoft created their Mars Mission to help guide them through the transition to working with more small businesses through a new, simpler platform
  • Why developing a simpler platform scaled for broader use created new challenges for the company, including splitting their focus and renaming their brand Keap
  • How the company began to split their focus starting in 2017, and how their long-term focus was key to navigating the complexity of their two different offerings
  • Why developing the simpler platform for small businesses has been a part of the Clate’s long term vision for years, and why that matters to the success of the company
  • Why the goal of Keap’s Mars Mission is to simplify growth for 5 million small businesses, and why that specific metric was chosen
  • How Clate’s company is inventing a small business solution from scratch, rather than offering a watered-down enterprise solution like their competitors
  • Why Clate believes that purpose, mission, and values are the keys to growth, and why leaders must clearly communicate those key aspects to their teams
  • What advice Clate has for business owners looking to improve their ability to mentor others
  • Clate shares the brand story of his company and of his personal entrepreneurial journey and the many strains and struggles he faced in his company’s early days

Additional resources:

Stephen Woessner

Stephen is the CEO of Predictive ROI and host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media.