Fix your business, with Melinda Emerson
Episode 712
Our special encore guest today is Melinda Emerson. Melinda is the founder and president of the Quintessence Group, an award-winning marketing consulting firm with notable clients including FedEx, Verizon, Xerox, and American Express. She is also the host of #Smallbizchat, the longest running live chat on Twitter for small business owners. Melinda’s small business advice is widely read reaching more than 3 million entrepreneurs each week online and she was named the #1 woman for entrepreneurs to follow on Twitter by Forbes Magazine. And the author of the new book, “Fix Your Business”.
What you’ll learn about in this episode:
- Why Melinda wrote her book “Fix Your Business”
- What the 12 “P”s are for running a successful business
- The importance of focusing on your most high value activities
- Why having a 90-day turnaround plan for your business is critical to your success
- What the three “people issues” are in your business
- The importance of having a mobile ready website
- Why having a business that works well for you is one way to define success
- The importance of having a balance of doers and thinkers on your team
- How to overcome fear in your business by creating a plan
- Why you never lose in business
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Ways to contact Melinda:
- Twitter: @SmallBizLady
- Facebook: Small Biz Lady
- Instagram: Small Biz Lady
- LinkedIn: Melinda Emerson
- Website: www.fixyourbusiness.com
- Book: “Fix Your Business: A 90-Day Plan to Get Back Your Life and Remove Chaos From Your Business”
The Sell with Authority Podcast is for agency owners, business coaches, and strategic consultants who are looking to grow a thriving, profitable business that can weather the constant change that seems to be our world’s reality.