A Win at the Kentucky Derby, with Stephen Woessner

Episode 11

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Stephen Woessner is the founder and CEO of Predictive ROI (PROI), a digital marketing agency, and the host of Onward Nation and Sell With Authority Podcasts.

Since the advent of the commercial Internet, Stephen has collected tens of thousands of data points that have given him the ability to identify what he calls the “8 Money Draining Mistakes” and the “8 Money Making Opportunities.” Darren Hardy, then-publisher of SUCCESS Magazine, interviewed Stephen to discuss how business owners can identify and fix their mistakes.

Stephen served in the United States Air Force, spent six years at the University of Wisconsin-La Crosse as a full-time academic staff member and taught digital marketing classes to small business owners throughout the state including the prestigious School of Business at UW-Madison. He has owned five businesses, and is the author of three books, “The Small Business Owner’s Handbook to Search Engine Optimization”, “Increase Online Sales Through Viral Social Networking”, and “Profitable Podcasting.”

His digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine.

What you will learn about in this episode:

  • What winning the Kentucky Derby and building a position of authority have in common
  • Why Stephen believes the latest derby win was not an overnight success — and why there’s no such thing
  • How Stephen and Erik ended up at the derby in the first place, and what they learned from it
  • The impressive amount of strategy, analysis, and research that go into the probability odds for every single horse in the race
  • Why Stephen decided to place a bet on this year’s biggest underdog…that’s right, Rich Strike
  • What we as thought leaders can learn from this year’s Kentucky Derby winner, Richard Dawson — and why he entered the race in the first place

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