How to Increase Your Pricing by 300%, with Michael Zipursky

Episode 39

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Michael Zipursky is the CEO of Consulting Success® where they specialize in helping entrepreneurial consultants grow profitable, scalable and strategic consulting businesses. He has advised organizations like Financial Times, Dow Jones, RBC, and helped Panasonic launch new products into global markets, but more importantly, he’s helped over 600 consultants from around the world in over 75 industries add 6 and 7 figures to their annual revenues. Over 38,000 consultants read his weekly consulting newsletter. Michael is also the author of the Amazon Best Sellers ACT NOW: How successful consultants thrive during chaos and uncertainty, The Elite Consulting Mind and Consulting Success® the book.

What you will learn about in this episode:

  • Why the best approach to demonstrate value and cultivate a community is in content
  • The structure of Michael and his Consulting Success team’s Clarity coaching program
  • Why marketing should be about delivering value and building relationships rather than focusing on sales and promotions
  • Michael’s insights around 3 specific steps for best positioning ourselves to attract more right-fit clients consistently
  • The importance of concentrating on value instead of volume
  • Simple shifts you can make to increase what you charge by 300% – or more

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