Trust your instincts, with Wendy Keller.
Episode 258
Wendy Keller is an award-winning former journalist, a respected literary agent, an author, speaker and acclaimed book marketing consultant. She got her first job as a newspaper reporter as a 16-year-old college freshman. Since then, Wendy worked for PR Newswire; the Knight-Ridder newspaper chain; as managing editor of Dateline magazine.
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Favorite quote or lesson?
Stay in the present moment — and — look at the situation from the other person’s perspective.
How do you define success?
Success is freedom — Wendy craves the ability to set her own tasks.
Final Round – “Breaking Down the Recipe for Success”
How can we become better mentors?
- Ask questions
- Listen for the answers
- Trust your instincts
How can we build an audience?
- Build a Facebook public figure page
- Utilize “giver’s gain” — write an eBook, create an MP3, create an instructional video, etc.
How best to connect with Wendy:
- Book: “Ultimate Guide to Platform Building”
- Business website: www.kellermedia.com/
- Email: [email protected]
Each episode of the In-Demand Agency Podcast deconstructs the science of demand…from behavioral psychology, decision-making research, and the cross-industry strategies behind why B2B buyers make decisions.