January 17, 2018

Wendy Keller

Episode 664: The plain truth about publishing: How to decide if you should find a publisher or self-publish, with Wendy Keller

Wendy Keller is an award-winning former journalist, a respected literary agent, an author, speaker and acclaimed book marketing consultant. She has sold nearly 2,000 rights deals worldwide including 16 New York Times Bestsellers and 9 international bestsellers. She got her first job as a newspaper reporter as a 16-year-old college freshman. Since then, Wendy worked for PR Newswire; the Knight-Ridder newspaper chain; as managing editor of Dateline magazine.

What you’ll learn about in this episode:

  • What an agent does
  • Why you need an agent in order to get a deal with a publisher
  • Being clear on your outcome before committing to writing a book
  • What a platform is and why you need to build one if you want to write a book
  • Working with a publisher vs. self publishing
  • Different scenarios where self publishing might be your best option
  • Strategies for success when considering writing a book
  • Why you need something to differentiate yourself from everyone else
  • The top things that you should be doing to build your platform

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How best to connect with Wendy:

Stephen Woessner

Stephen is the CEO of Predictive ROI and host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media.