The plain truth about publishing: How to decide if you should find a publisher or self-publish, with Wendy Keller

Episode 664

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Wendy Keller is an award-winning former journalist, a respected literary agent, an author, speaker and acclaimed book marketing consultant. She has sold nearly 2,000 rights deals worldwide including 16 New York Times Bestsellers and 9 international bestsellers. She got her first job as a newspaper reporter as a 16-year-old college freshman. Since then, Wendy worked for PR Newswire; the Knight-Ridder newspaper chain; as managing editor of Dateline magazine.

What you’ll learn about in this episode:

  • What an agent does
  • Why you need an agent in order to get a deal with a publisher
  • Being clear on your outcome before committing to writing a book
  • What a platform is and why you need to build one if you want to write a book
  • Working with a publisher vs. self publishing
  • Different scenarios where self publishing might be your best option
  • Strategies for success when considering writing a book
  • Why you need something to differentiate yourself from everyone else
  • The top things that you should be doing to build your platform

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