Episode 141: Your job is to fly the plane, with Virginia Roth.
Virginia “Ginny” Roth is president of PPO&S in Harrisburg, Pennsylvania based marketing and advertising firm serving clients in 14 states. Her 30-year career launched in the arena of media research and has evolved as she now owns the firm offering integrated marketing communications counsel to clients in insurance, finance, the environment, higher education and issues management. PPO&S was recently selected as the 2015 Small Business of the Year by the Harrisburg Chamber.
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Secret – timesaving technique
Virginia starts her day by making her plans for the day, week, month, quarter and figuring out her schedule — have a set morning ritual to keep your day on track. ONWARD!
Daily habit that contributes to success
Make yourself as available as you can — Virginia keeps herself free by making lists and staying focused during vital priorities.
Could have ruined your business – but now – an invaluable learning experience
Virginia’s mentor and business partner was given a terminal diagnosis — and Virginia tells the whole story here.
Most critical skill you think business owners need to master to be successful
“You have to meet people where they are.”
Most influential lesson learned from a mentor
“Own up when you make a mistake.”
Final Round – “Breaking Down the Recipe for Success”
What systems would you go back and put into place sooner?
I wish I had know myself better — know what motivates you, what deflates you, what re-energizes you, what flips your switch.
What one strategy or “recipe” would compound into big wins for business owners?
Hold yourself — and your team — accountable.
How to exceed expectations and add the most value?
An individual would have unrequited confidence and be a super communicator.
What strategy would you recommend new business owners focus on to best ensure success?
- Do something that you love — and stick yourself into a positive environment
- Make sure your schedule accommodates your sleep schedule
How best to connect with Virginia:
- Email: firstname.lastname@example.org