How programmatic adds value, with Vera Fischer.

Episode 520

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Vera Fischer is founder and CEO of 97 Degrees West — a rock solid awesome agency in Austin, Texas. The agency has been the recipient of 15 international creative and marketing awards. Vera is a member of the Advisory Board for the School of Journalism and Mass Communication at Texas State University and a mentor at Capital Factory. You may remember Vera and the wisdom she shared during Episode 204 of Onward Nation.

What you’ll learn about in this episode

  • What Vera has coming up in the next 12-18 months
  • How programmatic media buying works and why it should be important to business owners
  • The benefits of geo-targeting ads
  • The number of times it takes for someone to see your ad before they take action on it
  • How programmatic can be leveraged in your marketing program
  • How programmatic fits into the B2B niche market
  • The power of changing ad creative based on keyword searches
  • Why it’s easier to target to a very specific niche market
  • Tools to help you become successful with programmatic
  • Focusing on doing one or two marketing strategies really well


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