Swen Nater
Episode 268
Swen Nater didn’t make his high school basketball team and didn’t start one college game. Yet, Onward Nation…he made it to the NBA. But Swen didn’t just make it to professional basketball; he excelled. His INCREDIBLE STORY, from being born in the Netherlands and rising the NBA, is a must hear — and that is why I invited Swen to be here this morning. After his playing career, Swen went on to become an executive at a Fortune 500 company, has authored six books, and is now a highly sought after speaker.
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Secret – timesaving technique
Swen uses the same tactics in life that he did when rebounding in the NBA — it’s how you face change that’s important. ONWARD!
Daily habit that contributes to success
You’ve got to work hard to be the best you can be — Swen gets up at 4 AM and reads.
Could have ruined your business – but now – an invaluable learning experience
Swen was horribly abused as a kid — and Swen tells the whole story here.
Most critical skill you think business owners need to master to be successful
You haven’t taught until they’ve learned.”
Most influential lesson learned from a mentor
“Great teachers have high expectations.”
Final Round – “Breaking Down the Recipe for Success”
What strategy would you recommend new business owners focus on to best ensure success?
- Make the effort to become the best you’re capable of
How best to connect with Swen:
- Website: www.swennater.com
Each episode of the In-Demand Agency Podcast deconstructs the science of demand…from behavioral psychology, decision-making research, and the cross-industry strategies behind why B2B buyers make decisions.


