March 3, 2017

Riches in niches, with Susan Friedmann.

Episode 442:

Susan Friedmann is known as The NichePreneur Coach. She is an internationally recognized niche marketing expert and “how-to” coach. She’s worked with hundreds of companies representing more than 30 different industries in the North and South America, Europe, and South East Asia. She is a prolific author, having written 14 books including her bestsellers, “Meeting & Event Planning for Dummies,” and “Riches in Niches: How to Make it BIG in a small Market,” plus many other titles. She’s appeared on a variety of radio talk shows and as a guest expert on CNN’s Financial Network and Bloomberg’s Small Business.

What you’ll learn about in this episode

  • Susan’s background
  • Making it big in a small market
  • Why Susan makes a 2-hour appointment with herself every morning
  • Stream-of-consciousness writing exercise
  • Why Susan believes that mindset is critical to success
  • Why taking action in the right direction warrants a higher likelihood for success
  • Why you need to know how to ask for help
  • Not allowing yourself the fear of failing or being successful
  • Taking charge of procrastination & perfectionism


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Stephen Woessner

Stephen is the CEO of Predictive ROI and host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media.