Riches in niches, with Susan Friedmann.

Episode 442

podcast photo thumbnail



Susan Friedmann is known as The NichePreneur Coach. She is an internationally recognized niche marketing expert and “how-to” coach. She’s worked with hundreds of companies representing more than 30 different industries in the North and South America, Europe, and South East Asia. She is a prolific author, having written 14 books including her bestsellers, “Meeting & Event Planning for Dummies,” and “Riches in Niches: How to Make it BIG in a small Market,” plus many other titles. She’s appeared on a variety of radio talk shows and as a guest expert on CNN’s Financial Network and Bloomberg’s Small Business.

What you’ll learn about in this episode

  • Susan’s background
  • Making it big in a small market
  • Why Susan makes a 2-hour appointment with herself every morning
  • Stream-of-consciousness writing exercise
  • Why Susan believes that mindset is critical to success
  • Why taking action in the right direction warrants a higher likelihood for success
  • Why you need to know how to ask for help
  • Not allowing yourself the fear of failing or being successful
  • Taking charge of procrastination & perfectionism


Subscribe to Onward Nation!

rsz_itunes-button-300x109 Stitcher icon button


How best to connect with Susan:


Right-Fit Clients 3.0

Attract all the right-fit clients you need

LIVE from 8:30am to 12 Noon Central
Wednesday, June 22, 2022

Sell with Authority Podcast

The Sell with Authority Podcast is for agency owners, business coaches, and strategic consultants who are looking to grow a thriving, profitable business that can weather the constant change that seems to be our world’s reality.

Follow Us