What is your what?, with Steve Olsher.
Episode 532
Steve Olsher is known as the world’s foremost reinvention expert. Famous for helping individuals and corporations become exceptionally clear on their WHAT – that is, the ONE thing they were created to do – his practical, no-holds-barred approach to life and business propels his clients towards achieving massive profitability while also cultivating a life of purpose, conviction, and contribution. Steve is the Chairman & Founder of Liquor.com, a New York Times bestselling author of “What Is Your WHAT? Discover The ONE Amazing Thing You Were Born To Do”, host of the #1 rated radio show / podcast Reinvention Radio, international keynote speaker, and has appeared on CNN, The Huffington Post, and countless other media outlets.
What you’ll learn about in this episode
- Steve’s background & an upcoming event that has him excited
- How Steve’s book “What is Your WHAT” can help you discover your natural gifts
- Accomplishing the most important thing on your daily to-do list that moves you closer to accomplishing your big picture goal
- Why a lot of entrepreneurs fall short in accomplishing their goals
- How perseverance can contribute to your success
- Looking at failure as success with an unintended ending
- An invaluable lesson where Steve learned to seek multiple opinions before making a decision
- Keeping an eye on the big picture to help keep things in perspective
- Taking personal responsibility for everything that happens in your life
- Focusing on something that is both meaningful & balanced with the opportunity to be financially fulfilled
- Taking the time to recognize that you are the solution to someone else’s problem
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How to best connect with Steve:
- Website: steveolsher.com
- Free Book: “What is YOUR What? Discover The ONE Amazing Thing You Were Born To Do”
- Podcast: Reinvention Radio
- Event: New Media Summit
Each episode of the In-Demand Agency Podcast deconstructs the science of demand…from behavioral psychology, decision-making research, and the cross-industry strategies behind why B2B buyers make decisions.


