July 2, 2018

Stacy Jones

Episode 764: Why influencer marketing works, with Stacy Jones

Stacy Jones is the CEO and founder of Hollywood Branded, a Los Angeles influencer and entertainment marketing and strategy agency. She has over 20 years of leadership experience building global influencer and entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Acknowledged as an expert in the field, Stacy has appeared on CNN and MSNBC, spoken at conferences around the globe from Germany to Beijing, and has been featured in Forbes, The Wall Street Journal, Advertising Age, and other media outlets.

What you’ll learn about in this episode:

  • Why influencer marketing has become so significant for both brands and influencers
  • The difference between a ‘social’ celebrity and ‘real’ celebrity
  • Why all celebrities need to figure out how to be social influencers
  • How to determine if you should make social influence part of your marketing plan
  • Why micro-influencers have more power than any other type of influencer out there
  • Creating a paid course curriculum based on cornerstone content from a podcast
  • What a strong influencer campaign looks like
  • Things that you cannot ask an influencer to do
  • The importance of helping your employees to continually grow
  • Why it’s critical to develop processes and put systems in place sooner rather than later

Ways to contact Stacy:

Resources

Stephen Woessner

Stephen is the CEO of Predictive ROI and host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media.