How to drive reviews and SEO, with Phil Singleton

Episode 763

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Phil Singleton is a web designer, SEO expert, award-winning author and CEO of the digital agency, Kansas City Website Design & SEO. He is co-author of the Amazon bestseller, “SEO for Growth: The Ultimate Guide for Marketers, Web Designers and Entrepreneurs” — a book that he co-wrote with John Jantsch of Duct Tape Marketing and listed as a top marketing book by Huffington Post. He’s also the author of a popular WordPress SEO plugin that has been downloaded over 100,000 times in the last year. Phil’s latest venture, Podcast Bookers, is a service that helps marketers and executives get booked on established podcasts.

What you’ll learn about in this episode:

  • How after returning stateside after 10 years in Taiwan, Phil successfully began to develop websites while living in Kansas City and soon saw the potential they added to ecommerce
  • The growing importance of SEO (search engine optimization) for those buying and selling items on the internet
  • The value of sharing information on other podcasts, especially in areas of well-defined expertise, such as Phil’s awareness of the impact of SEO
  • Ways that appearing as a guest on another’s podcast also increases the person’s credentials as they share the expertise with other podcasters, even if they have their own show
  • How having an expertise in SEO and understanding the impact of a well-written call to action (CTA) allow you to enhance your web presence and ranking
  • Ways that podcast guests can help promote themselves and the podcast they appeared on by sending a resource email of things mentioned on the show, SEO suggestions, and other content to assist the host
  • Reasons that some podcast guests offer to assist with funding the transcription of the broadcast, since it benefits them as well as the person who interviewed them on the podcast
  • The significance of reviews and the growing review-based culture in which many entities with an online presence will ask you to evaluate their online offerings
  • How the quality of podcasts have improved as talent brings their best stuff and shares their ideas
  • Ways that focusing on an SEO strategy that emphasizes personal branding and the authority people bring to the table drives more traffic to high-quality web pages

Ways to contact Phil:

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