May 16, 2018

Sheryl O’Loughlin

Episode 744: How to build and scale a cause-driven business, with Sheryl O’Loughlin

Our special encore guest today is Sheryl O’Loughlin. She is a serial entrepreneur and author of KILLING IT! An Entrepreneur’s Guide to Keeping Your Head Without Losing Your Heart. She has served as the CEO of Clif Bar, where she led the concept development and introduction of Luna bars. Sheryl is currently CEO of REBBL, a fast-growing maker of plant-based drinks. Now…you may remember Sheryl and the wisdom she shared during Episode 428. If you haven’t listened to, studied, and applied all she shared during our first interview…I highly encourage you to add Episode 428 to your list of vital priorities.

What you’ll learn about in this episode:

  • How to get through challenging situations one step at a time
  • The importance of nurturing the people you work with so they are able to share their feelings
  • The vital role culture plays in your business
  • The importance of hiring people who have experience in scaling a businesses
  • Why as a company you have to stand behind your brand to gain customer loyalty
  • The importance of surrounding yourself with the right board and the right investors
  • Why you need to keep your board and investors up to date every step of the businesses journey
  • Why you need to think of your board and investors as a team
  • How REBBL was created as a tool to help combat human trafficking
  • How creating a business to do good in the world affects your company culture

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Ways to contact Sheryl:

Stephen Woessner

Stephen is the CEO of Predictive ROI and host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media.