The strategy of being helpful, with Rob Greenlee.

Episode 507

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Rob Greenlee is the Head of Content at and He was inducted into the Academy of Podcasters Hall of Fame in 2017 and served as the EVP / CTO at — and — formerly as the Content and Business Manager of Podcasts / TV at Microsoft’s Xbox Live. He currently hosts the “Spreaker Live” podcast. He is also former lead host of WebTalk World Radio Show, which is recognized as the first nationally syndicated radio program in the world to begin podcasting on September 15th, 2004.

What you’ll learn about in this episode

  • Rob’s background and how he got started in live radio
  • The growth of the podcasting medium and how it is perceived
  • How podcasting is fundamentally different from radio
  • Some things to consider if you’re considering starting a podcast (including duration and content)
  • Why every business can benefit from having a podcast
  • How the way we consume content is going to change
  • Why verbal communication is a critical skill to master
  • The benefits of working with a mentor who has experience and a background in areas that you aren’t strong in
  • Why it’s critical to lead by example
  • How to get more people to say “yes” to your business approach
  • The three key principles to success


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