Have the appetite for calculated risks, with Marc Vollenweider.

Episode 506

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Marc Vollenweider is co-founder and CEO of Evalueserve, an industry-influencing global research, analytics, and data management solutions provider known for its mind+machine™ process that combines a global network of expert analysts and best-in-class technology. A former partner at McKinsey & Company in Zurich and India, he has extensive consulting experience in such industries as telecommunications, banking, and pharmaceuticals.

What you’ll learn about in this episode

  • Why it’s become mandatory to create & build lots of machines to work alongside analysts
  • Marc explains why he wrote his book, “MIND + MACHINE” and how the mind will be supported by machines
  • How artificial intelligence & machine learning has a big role to play in business
  • The value-added food chain and the different layers that make it up
  • Why business owners need to be careful about not getting sucked into non-value adding activities
  • Using key performance indicators to measure where you are spending your time at on a daily basis
  • The importance of being with your clients & serving them even if you are in a CEO role
  • Marc’s fundamental belief that if you are happy at home, you will perform well in business
  • Having a constant balance between short, medium, and long-term decision-making
  • How no business is going to be successful without taking calculated risks

 

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Each episode of the In-Demand Agency Podcast deconstructs the science of demand…from behavioral psychology, decision-making research, and the cross-industry strategies behind why B2B buyers make decisions.

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