Rick Crossland
Episode 463
Rick Crossland is an internationally known expert and thought leader on A Player Talent. His innovative approach to developing and validating high performers has been published in leading business sites such as Inc.com and Fortune.com, where Rick contributes articles as a Fortune Insider. Rick has almost 30 years of experience developing, recruiting and leading high performers, and developing high performing cultures at companies. Before founding his executive coaching, leadership, and talent development company, Rick had worked at Johnson and Johnson, Ford Motor Company, and Limited Brands.
What you’ll learn about in this episode
- Rick’s background
- Why you should look for passive candidates when hiring
- Why, when interviewing people, you should always ask about their results
- Why you need to clearly define the position you are hiring for
- Why it’s so important to be able to hold others accountable
- The difference in how both accountable & non-accountable people talk
- Why you need to get focused on productive return on investment oriented marketing
- How you can be a better leader immediately just by upgrading your team
- Why you need to become a talent scout
- Why you shouldn’t ask somebody to do something that you haven’t mastered yourself
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How best to connect with Rick:
- Website: aplayeradvantage.com
- Book: “The A Player: The Definitive Playbook and Guide for Employees and Leaders Who Want to Play and Perform at the Highest Level”
Each episode of the In-Demand Agency Podcast deconstructs the science of demand…from behavioral psychology, decision-making research, and the cross-industry strategies behind why B2B buyers make decisions.


