Key leadership skills, with Raphael Bender

Episode 1010

Raphael Bender believes everyone deserves the opportunity to transform into a better version of themselves. His main strength as a teacher and movement professional is the ability to distill complex research findings into a simple, science-based approach to help people move fearlessly, thoughtlessly, and painlessly. He LOVES running, weights, cycling, and Contrology.

Raph holds a Master’s degree in Clinical Exercise Physiology (Rehabilitation), a Bachelor’s degree in Exercise and Sports Science, Diploma of Pilates Movement Therapy, and STOTT PILATES full certification.

What you’ll learn about in this episode:

• How Breathe Education has grown rapidly in just five years, and how Raph and his team plan to achieve their powerful two-year revenue goal of a staggering $50 million
• How Raph navigated a careful strategic pivot to adapt to the realities of the global pandemic, and how this has allowed them to outpace their less nimble competitors
• How Raph learned key leadership skills at each stage of business growth, and he discusses which skills a leader needs to develop to push through their challenges
• Raph outlines an exercise where you measure your work as $10/hr., $100/hr., $1k/hr., $10k/hr., and $100k/hr. activities to help you identify priorities
• What Breathe Education looked like early on, and how intentionality and strategy over the last six years have helped the team enter the pandemic prepared for its challenges
• Why Raph sees marketing and sales as key leadership skills, and why he believes business owners should learn to “think like a marketer and salesperson”
• Why the skills and systems you developed in the “hustle and grind” of getting to $1 million in revenue aren’t necessarily the same ones that will get you to $5 million
• Why it is important to show people how your business can help them by actually helping them, and how this can transform your business
• Why Raph believes that being generous with your knowledge can be a powerful way to attract new customers by becoming a trusted resource

Resources:

• Free, Live Q&A: Stop Faking It & Really Know Your Stuff: https://breathe-education.com/pilates_elephants-register/
• Podcast: https://breathe-education.com/podcast/
• Website: https://breathe-education.com/
• LinkedIn: https://www.linkedin.com/in/raphael-bender-8b436a1a/
• LinkedIn: https://www.linkedin.com/company/breathe-education/
• Instagram: https://www.instagram.com/the_raphaelbender

Additional Resources:

• Edelman’s 2020 Trust Barometer Special Report “Trust and the Coronavirus”: https://www.edelman.com/research/2020-edelman-trust-barometer-special-report-coronavirus-and-trust
• Pricing Creativity by Blair Enns: www.winwithoutpitching.com/pricing-creativity/
• Listen to episode 999 of the Onward Nation podcast featuring Brett Gilliland: https://predictiveroi.com/podcasts/brett-gilliland-4/
• Listen to episode 735 of the Onward Nation podcast featuring Clate Mask: https://predictiveroi.com/podcasts/clate-mask/
• Listen to episode 35 of the Elite Entrepreneurs podcast featuring Brett Gilliland and Clate Mask: https://growwithelite.com/podcasts/solocast-8/