The idea always wins, with Michael Dunn

Episode 717

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Michael Dunn is the Global Brand Strategist and Chief Creative for D U N N — an independent marketing consultancy specializing in inspired thinking, creativity and content-driven brand development. Over the past 15 years, he has worked in a variety of senior-level executive and creative positions throughout the world in advertising, marketing, merchandising and public relations, gaining experience and racking up successes on both the agency and client sides of the business. Michael is currently working on the book “Brains, Beauty and Belief: How Brands Work and Why You Should Care.”

What you’ll learn about in this episode:

  • Why Michael feels a brand is a vessel of trust
  • Why business owners need the ability to constantly shift gears
  • Why observing people’s behavior helps you become a good brand consultant
  • The importance of reading everyday
  • The value of reaching out to authors and thought leaders
  • The importance of being open to ideas no matter who they come from
  • The benefits of stepping out of your comfort zone
  • Why Michael feels keeping your atena up for ideas is a critical skill
  • The importance of knowing how your brand makes people feel
  • The benefits of putting design as part of your business strategy

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