Fix your business, with Melinda Emerson

Episode 712

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Our special encore guest today is Melinda Emerson. Melinda is the founder and president of the Quintessence Group, an award-winning marketing consulting firm with notable clients including FedEx, Verizon, Xerox, and American Express. She is also the host of #Smallbizchat, the longest running live chat on Twitter for small business owners. Melinda’s small business advice is widely read reaching more than 3 million entrepreneurs each week online and she was named the #1 woman for entrepreneurs to follow on Twitter by Forbes Magazine. And the author of the new book, “Fix Your Business”.

What you’ll learn about in this episode:

  • Why Melinda wrote her book “Fix Your Business”
  • What the 12 “P”s are for running a successful business
  • The importance of focusing on your most high value activities
  • Why having a 90-day turnaround plan for your business is critical to your success
  • What the three “people issues” are in your business
  • The importance of having a mobile ready website
  • Why having a business that works well for you is one way to define success
  • The importance of having a balance of doers and thinkers on your team
  • How to overcome fear in your business by creating a plan
  • Why you never lose in business

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The Sell with Authority Podcast is for agency owners, business coaches, and strategic consultants who are looking to grow a thriving, profitable business that can weather the constant change that seems to be our world’s reality.

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