March 23, 2018

Melinda Emerson

Episode 712: Fix your business, with Melinda Emerson

Our special encore guest today is Melinda Emerson. Melinda is the founder and president of the Quintessence Group, an award-winning marketing consulting firm with notable clients including FedEx, Verizon, Xerox, and American Express. She is also the host of #Smallbizchat, the longest running live chat on Twitter for small business owners. Melinda’s small business advice is widely read reaching more than 3 million entrepreneurs each week online and she was named the #1 woman for entrepreneurs to follow on Twitter by Forbes Magazine. And the author of the new book, “Fix Your Business”.

What you’ll learn about in this episode:

  • Why Melinda wrote her book “Fix Your Business”
  • What the 12 “P”s are for running a successful business
  • The importance of focusing on your most high value activities
  • Why having a 90-day turnaround plan for your business is critical to your success
  • What the three “people issues” are in your business
  • The importance of having a mobile ready website
  • Why having a business that works well for you is one way to define success
  • The importance of having a balance of doers and thinkers on your team
  • How to overcome fear in your business by creating a plan
  • Why you never lose in business

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Ways to contact Melinda:

Stephen Woessner

Stephen is the CEO of Predictive ROI and host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media.