Focused diversification works, with Mark Hanson.

Episode 124

podcast photo thumbnail



Mark Hanson is a lifelong entrepreneur and pioneer in the outdoor lighting industry. As president and founder of TouchStone Accent Lighting, Mark develops, manufactures, and markets their proprietary line of outdoor lighting products and the iDzyn iPad app.

Click to tweet: Mark Hanson shares his outstanding experience and insights on Onward Nation!


Subscribe to Onward Nation!

rsz_itunes-button-300x109     Stitcher icon button


Secret – timesaving technique

Mark uses several task tablets — keep your task lists organized by when things need to be done. ONWARD!

Daily habit that contributes to success

Review your previous day’s to-do list — Mark understands that you have to keep yourself accountable.

Could have ruined your business – but now – an invaluable learning experience

Mark spent all of his capital on a product that didn’t sell – and Mark tells the whole story here.

Most critical skill you think business owners need to master to be successful

“Understand technology.”

Most influential lesson learned from a mentor

“Plan — follow the plan — and be willing to adjust as you go.”


Final Round – “Breaking Down the Recipe for Success”


What systems would you go back and put into place sooner?

I wish I had focused diversification.

What one strategy or “recipe” would compound into big wins for business owners?

It might sound repetitive — but — make a plan — follow the plan — and be willing to adjust as you go.

How to exceed expectations and add the most value?

An individual would listen to what we are, what we have, and what we’re doing — and build off their contacts to build us.

What strategy would you recommend new business owners focus on to best ensure success?

  1. Leverage your contacts — use the people around you
  2. Follow your gut
  3. Remain focused

How best to connect with Mark:


Fill Your Sales Pipeline Q&A

LIVE Wednesdays at 1:00 pm Eastern / 12 Noon Central

Sell with Authority Podcast

The Sell with Authority Podcast is for agency owners, business coaches, and strategic consultants who are looking to grow a thriving, profitable business that can weather the constant change that seems to be our world’s reality.

Follow Us